Analytics refers to the process of collecting, organizing, and analyzing data to gain insights and make informed decisions. It involves using various tools and techniques to extract useful information from data sets, such as statistical analysis, data mining, and machine learning.

Insights are the valuable information and understanding that are gained through the analytics process. They are the conclusions, observations, and patterns that are revealed after analyzing the data. Insights can be used to make data-driven decisions, identify trends, and optimize performance.