Effective data visualization is essential for conveying complex information to audiences in a way that is both easily digestible and engaging. The visual elements used should be appropriate for the type of data being presented and should be designed with the audience in mind.

Storytelling involves creating a narrative or story around the data. It is a powerful tool for creating connections with audiences and conveying insights that might otherwise be missed. This can involve highlighting key insights or trends, identifying patterns, or drawing connections between seemingly disparate pieces of information. By framing the data in a compelling way, storytelling can help audiences connect with the information on a deeper level and draw their own conclusions.